The Virtual Tour Fundraising Package - $1700
plus 10 % of book sales

What is a Virtual Fundraising Book Tour 

A virtual fundraising book tour gives you, the author, the opportunity to partner with a favorite charity or a cause near and dear to your heart. During the tour you will be donating a percentage of book sales to the selected organization. In order to raise the most funds for the partner organization they will promote and sell your book too.

How the Virtual Fundraising Book Tour Works

First you must decide:
· Which charity or cause you would like to partner with?
· What percentage per book sold do you want to donate?
· How long will the tour run?

A fundraising book tour can be tied to a holiday, such as:
· A Valentine's Day fundraiser to raise money for heart disease.
· A Mother's Day fundraiser to raise money for breast cancer.
· A Fourth of July fundraiser to raise money for disabled veterans.
· A Christmas Holiday fundraiser to raise money for the homeless.

These tie-ins add more sales and offer great exposure for brand recognition while helping give back.

Once all of those items are determined, we begin setting up the mechanics of the partnership program.

An easy way to track partner sales is to use affiliate links. An affiliate link has a tracking code built that identifies the click as coming from that affiliate's site. The author can track which tour partner should be credited for the customer sent to their site. Each sale is then tracked in the affiliate program. 

Partnering in Promotion

During the virtual fundraising book tour several avenues of cross promotion can be used to draw traffic to the tour, the affiliate link and your website or book website.

The link can be embedded into banners and promoted on the charity website. The tour and link can be promoted in the charitable organizations subscriber newsletter. Posts announcing the tour can be made on Facebook, Twitter, and in group forums. The possibilities for drawing attention and traffic to the tour are endless.

During the tour, you the author will be very busy with promotional events such as; blog tours, book groups, online chats, and book signings.

Examples of Successful Tours

The Tea for Mom and Me, Mother's Day tour. Tea for Mom and Me is a Mother's Day Anthology. During the month of May 2010 a portion of the proceeds for each book sold was donated to cancer charities. For this tour we had a very special "Tea for Mom and Me" reading group. We held reading group chats, published a newsletter for members of the reading group, and awarded donated prizes to reading group members. Promotion was increased through author interviews by Mom bloggers and on Yahoo Groups.

The Cowboy-Up Holiday Tour and fundraiser was an idea developed when Horse Tales for the Soul, author Bonnie Marlewski-Probert was set to go on the road on a book tour and her husband became very ill. After brainstorming, it was decided to hold the tour virtually with a target of helping a 40 therapeutic riding stables and horse rescues nationwide. When the tour ended on December 31, 2008 there were 90 partners in over 30 states. We used promotion in the local press for each center and nationwide press to drive traffic to the website each week. At the end of the tour our partners had sold over $3000 in books in ten weeks.


Also Includes:
Tour Marketing and Publicity Plan Consultation and Creation

We spend time getting to know YOU and Your goals for both the fundraising tour and for your book.

Starting with a 60 minute publicity consultation to talk over partner ideas, goals for the tour and more.

We also offer unlimited email support during the duration of your fundraising tour. Plus a written marketing plan for the fundraising tour.

SEO Press Release Announcing the Tour

Sent to online press portals and distributed Nationwide. The press release will also be distributed to the local press of the tour partners for obtaining local interviews.

Online and Social Media Marketing

Facebook Fan Site created for the tour. Monday updates to status for the duration of the fundraising tour.

Full Virtual Blog Tour

This package includes four to six author guest appearances on appropriate blogs and websites geared to help raise awareness of the fundraising tour. A great way to drive more readers to purchase the book and support the tour.

Tour Partnership Liaison

Acquisition and management of tour partners, and press assistance for them including writing each tour partner a customized press release, submission to their local news, and follow up seeking interviews.

Assistance in setting up, and managing a book reading group.

We also provide a weekly newsletter written to help and encourage tour participants while providing you with a weekly report listing book sales and promotion outcomes.

For more information or to order this package call us at 800-614-3578 or email us at info@eckohousepublishing.com